ABOUT LACE PHOTO MEDIA
LACE Photo Media is a strategic brand design firm located just outside NYC in the scenic Hudson Valley. Sisters, Lucia Civile LaSpada + Alicia Civile Pataky founded LACE Photo Media to help businesses establish their brand identity and cultivate their digital presence. Their firm offers a full range of creative marketing solutions with a focus on website design, photography, and social media management. They specialize in serving the hospitality industry, luxury brands, and service based businesses.
ALICIA [CIVILE] PATAKY, Creative Director + CoCEO
Alicia Pataky is a New York grown -now South Carolina transplant, wife, mother and designer who has worked extensively in Brand Development + Graphic, Architectural, and Website Design in cities such as Miami, Dallas, Columbus OH-IO, New York, and now Myrtle Beach for over a decade. She utilizes her formal design training and Master of Interior Architecture degree to impact her work. Alicia brings expertise in areas such as environmental psychology, way-finding, color theory, and user experience to inform and elevate each design project.
When asked why this work is so important to her, Alicia says: "I've always loved bringing beauty and order to the world. Whether it's a brand, a space, or a digital presence, translating the conceptual into the visual, the drive to design is what pulls me forward."
LUCIA [CIVILE] LASPADA, Photographer + CoCEO
Lucia LaSpada is a New York native, wife, mother, and photographer. She has worked throughout the hospitality industry for over a decade practicing Food and Drink Photography + Brand Development + Website Design + Social Media Strategy. She still can’t get enough of the hospitality industry and loves working with restaurants on their brand identity and creative direction.
