SOCIAL STRATEGY
FOCAL KEYWORDS + POTENTIAL HIGHLIGHTS
BRANDED
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Big City Big Country, Upstate Down
LOCATION + LANDMARK SPECIFIC
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Hudson Valley, Hudson Valley real estate, Hudson Valley homes, Hudson Valley weekend home, Upstate New York, Ulster County, Dutchess County, Columbia County, Orange County NY, Putnam County, Woodstock, Kingston NY, Rhinebeck, Beacon NY, Tivoli, Brooklyn, New York, Bushwick, NYC, New York City, Williamsburg,
Location + Landmark specific hashtags:
#BrooklynVibes #BrooklynSmallBusiness #DowntownBrooklyn #BushwickDaily #BushwickStreetArt #BushwickBrooklyn, #Brooklyn, #NYC, #BushwickDaily, #BrooklynArt, and #BushwickEats
MENU SPECIFIC (PER ITEM POST)
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Weekend Home,
*keywords will change based on menu items and featured ingredients
BRUNCH SPECIFIC
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Brunch, weekend brunch, weekday brunch, cocktail bar, brazilian cuisine, plant-based, clean eating, vegan brunch, healthy brunch, brunch cocktails, mimosa brunch, gourmet brunch, brunch reservations, Sunday brunch, Saturday brunch
Brunch specific hashtags:
#BrunchVibes, #SundayReset, #BrunchGoals, #SlowSundays, #BrunchShot
FOODIE SPECIFIC
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NYC Restaurant, NYC Foodie, New York Foodie, Bushwick Eats, New York Eats, Brunch Date
Foodie specific hashtags:
#nycrestaurant #nycfoodie #newyorkfoodie #nyfoodie #bushwickeats #newyorkeats #nyeats #nyfoodies #nyeats #brunchdate #whatsforbrunch #foodiefinds #foodadventures #foodstories
NOTE: These keywords and hashtags are a start and will continue to be updated.
ACCOUNT FEATURE + POTENTIAL COLLABORATION GOALS
LOCAL PUBLICATIONS
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@lohud_food @ediblebrooklyn @ediblemanhattan @foodchainmag @brooklynmagazine @brooklynvegan @grubstreet @cherrybombe @gatherjournal @tastingtable @iloveny @eater_ny @nytcooking @bonappetitmag @behindthematches
LOCAL INFLUENCERS
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@gingerwinn @connect.hv
NEARBY ATTRACTIONS
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@historicgreenwood @dumbo_brooklyn @brooklynbotanic @coneyislandfun @prospect_park @brooklynmuseum @nytransitmuseum @thebrooklyntabernacle @dominopark @janescarousel @bam_brooklyn @prospectparkzoo @carrollparkbrooklyn @denoswonderwheel @thebushwickcollective @houseofyesnyc @nyaquarium @bkflea @bklynlibrary @brooklynhistory @redhookpinballmuseum @weeksvilleheritagecenter @airgallery @mofad @cityreliquary @wyckoffmuseum @oldstonehousebklyn @daspotnyc
VENDORS
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Union Square Market
*Please let us know specific farms to include and remove
NOTE: We will be engaging with these accounts and featuring any content that aligns with ours in stories to establish a gentle relationship and make it onto their radar. We will also engage with the audience of these accounts to grow your following and acquaint them with the restaurant. Sharing imagery where we can highlight vendors will also be important in increasing our likelihood of organically shared content.
ACCOUNT TONE
Playful, clever and paced to match city life. There’s room to have some fun, and we hope to highlight the drinks and brainstorm potential specials with you to encourage more alcohol and drink sales.
POST PILLARS
GETTING TO KNOW YOU / WHAT SETS YOU APART
We’ll focus on highlighting the faces behind your business and how you do business.
Lindsay and Solomon | Big City, Big Country.
Followers and supporters want to see the people and the why behind the business, and we intend to bring this all the way to the signing table.
What sets you apart as a realtor team.
We’ll position you as the experts in your field while sharing your relatability, humor, and what it’s like to work with you. Fun + professionalism = the best of both worlds.
ABOUT TOWN
The Hudson Valley’s towns are vibrant with their own unique energy. This pillar highlights just that.
Shops, restaurants, what’s on Main St. + beyond.
This is a highlight of life right in town and why your buyer will want to buy into it.
Farmers markets, events, and local guide.
From the markets, and events you don’t see anywhere else, you’ll serve as a local guide to interested buyers.
SHOWCASING HOMES AND PROPERTIES
Highlighting the varied home styles you work with, their architecture, and the land they inhabit.
Unique architectural features, landscapes.
From interior and exterior spaces, architectural features, styling details, and views to garden paths, pools, and patio spaces and the rolling hills beyond, this is where we’ll highlight the essence of the place, the feel of the home, its story, and its features. This is a place where we can highlight past houses and the stories of your clients/ their successes with you -from buying to selling, styling, and staging.
LET’S GET SCENIC
With this pillar, we’ll focus on unique HV landscapes, from hikes to outdoor art exhibits.
Scenes that people travel far and wide to see. Think hikes that lead to waterfalls and mountainous ranges, to unique landmarks like Walkway Over the Hudson.
Outdoor spaces, mansions and gardens.
Think places like Art Omi, Boscobel Gardens, and Locust Grove Historic Site. We’ll highlight the magic of scenes that only the Hudson Valley has to offer.
MOOD BOARD
OVERALL POST FINDINGS:
+Post Engagement: From what we see forward-facing, your engagement needs some spark to bring it back to life! Our goal will be to touch base with your current audience and reach new people who may have heard about your space, but have yet to visit.
+Keyword Strategy: There is room to play with keywords in your posts, and as we utilize keywords and hear from your SEO team, we’ll develop a strategy on what keywords are most effective to use where and when.
+Account Performance: Overall account performance looks fairly consistent so far, however most posts we have to look at are years old. Excited to pop in and get things moving again!
+Collaboration: We hope to spark collaboration efforts, incorporating vendors you work with into posts and highlighting nearby businesses in stories you’d like to see referrals from and vice versa (this can be places to stay, local shops, etc.)
RECOMMENDATIONS
++ Incorporate the story of the restaurant into new posts. Customers truly appreciate the authenticity behind a business, which is why you may have already found that personalized posts tend to resonate with users.
++ Utilize uniform graphics to share upcoming specials and reels so users see the same branding across the board. We will need access to your logo and brand fonts for this.
++ Interact with the local influencers and publications we’ve highlighted to make it onto their radar. If we are able to connect with them properly, they may highlight the restaurant and bring new eyes to your restaurant.
++ Create a Brooklyn Day trip series highlighting ‘what to do’ in a day with a carousel post, before and after viewers come eat at your restaurant.
++ Work with trending reel styles to highlight what makes your restaurant unique, using camera tricks paired with seasonal audios, and current stylistic designs.
POST 1
POST (SLIDER)
Today, we celebrate the not-Monday of week days.
✨Tuesday✨ the fist bump of the week👊 It's here for you and it's waiting in hand with cocktails like these ones (swipe) 🍸
And most importantly... we wanted you to know that as of today, we’re back and WE’RE here for you. A second Tuesday fist bump.
Follow along and expect to see more from us here @pitangabk 😘
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Join us here in Bushwick
7 days a week
9am-4pm
Note to Raquel*** Which edit do you like for the first photo, A or B?
STORY
POST 2
POST (SLIDER)
Our grand wall recently got a makeover from local artist @_______
It’s all that we could have imagined for that blank space, plus a side of fries. Speaking of fries, we’ve heard reports of ____’s art making our fries even better. You might just need to stop in to test it for yourself? 😏
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Pitanga
207 Starr St
Brooklyn, NY 11237
Open 7 days/wk
9am - 4pm
STORY
In experiencing the space, something everyone exclaimed was how good everything was, and how good they felt after. We want to highlight that good food is healthy and healthy food is good :)
POST 3
POST (SLIDER)
IT’S A COCKTAIL PARTY! 💃🕺
Currently serving brunch and cocktails, hence the cause for celebration, HENCE the party filled with cocktails🍸🍹🍾🥃
Our spontaneous cocktail party won't be the same without you, you should stop in and join us 😘
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Join us at Pitanga in Brooklyn
7 days a week
9am-4pm
STORY
We are hoping to attract users that are interested in your cocktails(!) in addition to the breakfast, lunch and brunch options on your menu.
POST 4
POST (SLIDER)
_______ at it again. And by 'it' we mean making the 'it' factor a thing. HER thing. But don't take our word for it, you should probably stop in today just to make sure 🏃♀️
Making the 'it' factor our thing since 2016 @pitangabk 😘
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Pitanga
207 Starr St
Brooklyn, NY 11237
Open 7 days/wk
9am - 4pm
Raquel*** What is the name of this server? Does she work certain days so we know an ideal day to post this one?
STORY TRIO
We will highlight takeout on Instagram and inspire users who are ‘shy’ to use their apps to purchase :)