Bounce House | Social Stats
Week 14 Stats
Instagram 3.26-7.2
Followers Achieved 1,836
Findings
+Stats graphics are popular / Facebook stats saved and shared most
+Fashionista posts have a high save rate
+UI posts inspire action as users see what the website builder can do
Pinterest 6.1-6.30
Most Popular Pins
Social Media Post Ideas for Health and Wellness Professionals
How to Get More Personal Training Clients Fast (8 Must-Try Tips)
How to Become a Certified Yoga Instructor (Full Guide for 2020)
Best Performing Audience Personal Trainers + Accountants + Tutors
LinkedIn 6.1-6.30
Current Stats
101 unique visitors
24 new followers
1.7k post impressions
Week 12 Stats
Instagram 3.26-6.17
Instagram Goal Surpassed 1,450 Followers Achieved
July Goal 2k Followers
Findings
+Stats graphics doing best - we’ll continue to consistently feature these
+Facebook stats saved and shared most
Upcoming
+Video posts - how to / tutorials once completed - status?
+New publicity, partnerships, or testimonials?
Pinterest 5.17-6.15
Most Popular Pins
A Beginner's Guide to Content Marketing for Accountants
How to Get More Personal Training Clients
How to Become a Certified Yoga Instructor
Best Performing Audience Personal Trainers + Accountants + Tutors
Upcoming
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking
+Include videos in blog posts for relinking
LinkedIn 5.17-6.15
Current Stats
106 unique visitors
40 new followers
2.3k post impressions
Upcoming
+Video posts with how to / tutorials
Week 11 Stats
Instagram 3.26-6.10
Instagram Goal Surpassed 1,347 Followers Achieved
July Goal 2k Followers
Findings
+Stats graphics doing best - we’ll continue to consistently feature these
+Facebook stats saved and shared most
Upcoming
+Video posts - how to / tutorials once completed - status?
+New publicity, partnerships, or testimonials?
Pinterest 5.10-6.8
Most Popular Pin How to Get More Personal Training Clients (8 Must-Try Tips)
Best Performing Audience Personal Trainers + Accountants + Tutors
Upcoming
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking
+Include videos in blog posts for relinking
LinkedIn 5.25-6.8
Current Stats
107 unique visitors
47 new followers
2.4k post impressions
Findings
+Entrepreneurs are engaging with Bounce House content vs those working for a company
+Video is performing best
Upcoming
+Posting to blogs that engage with top job demographics of marketing, business dev, and sales
+Post/link to video how to’s / tutorials once posted on the blog - status?
Recap
+Update on team members opting into post notifications?
+Update on adding additional team members who can claim Bounce House as their employer?
Week 10 Stats
Instagram 3.26-6.3
Instagram Goal Surpassed 1,212 Followers Achieved
Month 3 Goal 2k Followers
Upcoming
+Address the community and ways they can help/support
+Push the free aspect in a way which highlights sharing work/cause in the community and beyond
+Continue website example / testimonial influencer posts - are there examples of community support pages / fundraising pages?
+Updates on tutorial + how to videos?
+Video idea: have team members each do a personal video and walk through a website they’ve created to spread awareness/support/how to create one - specific ideas for this?
Pinterest 5.3-6.1
Most Popular Pin How Much to Charge for Tutoring Services in 2020? Find Your Rate with this Quiz
Best Performing Audience Personal Trainers + Accountants + Tutors
Upcoming
+More blog posts geared toward current events and actions specific cohorts can take
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking
LinkedIn 5.18-6.1
May Overview
38 new followers
71 unique visitors
2,000 impressions
5% engagement rate (2% is average)
High following in New York area
Top jobs following us: Marketing, business dev, sales
Findings
+Entrepreneurs are engaging with Bounce House content vs those working for a company
+Video is performing best
Upcoming
+Post additional community support testimonial blogs geared toward specific cohorts - specifically marketing, business development, and sales roles
+Use team member videos in a blog post/multiple blog posts of ‘how our team is helping’ / how they are supporting their community etc.
Recap
+Updates on post tutorial / how to videos?
+Update on team members opting into post notifications?
+Update on adding additional team members who can claim Bounce House as their employer?
Week 9 Stats
Instagram 3.26-5.27
Instagram Goal Surpassed 1,093 Followers Achieved
Month 2 Goal 700-1k Followers
Upcoming
+Continue to post nature + lifestyle images
+Continue product UI images
+Continue website example / testimonial influencer posts
+Increase tutorial + how to videos
Pinterest 4.26-5.25
Most Popular Pin How Much Should I Charge for Wedding Photography? A 2020 Pricing Guide
Best Performing Audience Personal Trainers + Accountants + Tutors
Upcoming
+More blog posts geared toward best performing audience
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking
LinkedIn 4.26-5.26
Increased Followers to 52 total
Findings
+Entrepreneurs are engaging with Bounce House content
+Video performing best
Upcoming
+Post tutorial / how to videos
+Post additional influencer testimonial blogs - mainly those with a LinkedIn business page for tags
+Have team members opt in to post notifications to boost engagement
+Add any additional team members who can claim Bounce House as their employer
Week 8 Stats
Instagram 3.26-5.20
Instagram Goal Surpassed 975+ Followers Achieved
Month 2 Goal 700-1k Followers
Pinterest 4.19-5.18
Most Popular Pin How to Become a Certified Yoga Instructor (Full Guide for 2020)
LinkedIn 5.11-5.18
Increased Followers from 24 to 38 in the past week
Week 7 Stats
Instagram 3.26-5.13
Instagram Goal Surpassed 800+ Followers Achieved
Month 2 Goal 700-1k Followers
Pinterest 4.11-5.11
Most Popular Pin A Beginner’s Guide to Content Marketing for Accountants
LinkedIn 5.11-5.13
To Date First post went live on Monday at 9am - Video pinned to top of feed
Post has 120 impressions, 6 clicks, 1 share and an engagement rate of 10%
Increased followers by 8 people Monday
Overall page impressions increased to 440
Overall unique page views increased to 31 visitors
Overall link click increased to 14
This Week 2 more posts going up + sharing an article that is relevant to target industries
Week 6 Stats
Instagram 3.26-5.6
Instagram Goal Surpassed 700+ Followers Achieved
Month 2 Goal 700-1k Followers
Pinterest 3.26-5.4
LinkedIn Starting Stats 4.4-5.4
Audit Notes:
Missing storyline - use video or article
Video either pinned to top of the page or as the banner
Post more information on services offered
Customer testimonials drive a lot of engagement
A blog, article or quote would be great tagging the customer on LinkedIn to drive some engagement and brand awareness
Received PR? LinkedIn is definitely the place to promote it
Have Bounce House team tag them as their employer
This helps show the that the company is legitimate and is more personal
Collaborations with other companies will help improve page visibility
More niche hashtags and keywords will be utilized based on content and cohorts
Week 5 Stats
Instagram 3.26-4.29
Instagram Goal Surpassed 500+ Followers Achieved
Month 2 Goal 700-1k Followers
Pinterest 3.26-4.29
Month 2 Goals 12K impressions/month for total profile
Month 2 Goals 2k impressions/month for Bounce House content
Month 1 Stats
Instagram 3.26-4.22
Month 1 IG STATS SUMMARY
Followers +278 followers
Likes More than doubled
Profile Views 1.88k
Comments x4
Post Saves x2
Goal Marker Nearing 500 Followers
Month 2 Goal 700-1k Followers
Pinterest 3.26-4.22
Month 1 Pinterest STATS SUMMARY
Total Profile Impressions 13,955
Bounce House Impressions 1,593
Most popular content for traffic/clicks: a beginner's guide to content marketing for accountants
Most popular content for repins: https://www.pinterest.com/pin/113082640631334840/
Most popular boards for link clicks- excluding group boards:
professional service business
education business
health & wellness business
Month 2 Goals
3K impressions/week for total profile
500 impressions/week for Bounce House content
Week 3 Stats
Instagram 3.26-4.15
IG Average Business Account Engagement Rate is approximately 2.6% so your engagement is booming at 87.7%
Profile Follow/unfollow + growth ramping up
Profile Update Keep it open to all cohorts in the profile
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www.bounce.house
Today’s Post 4/15
Lemons, a metaphor for perseverance 🍋 Many would say this moment in time has been lemons, but that's why we're encouraging you to be innovative, push through, and make lemonade. 💪We're here to help. Get your business online with your website builder, email, and social all in one place —for FREE 🎉
🥊🧘♀️🏋️♂️For all you personal trainers, yoga teachers, and fitness instructors who are ready to get online, get to bounce.house @bouncedothouse 👈
Instagram Goals
In the next two weeks 500 followers
Monthly following the first five hundred approx 700 followers/month
Pinterest 3.26-4.15
Initial Goal Get more eyes on the profile. This sets the account up to perform well with link clicks + saves in the coming months.
Impressions the number of times a pin shows up in a feed, search results or category results.
Pinterest Impression Goals
Month 2
3K impressions/week for total profile
500 impressions/week for Bounce House content
Month 3
6K impressions/week for total profile
1000 impressions/week for Bounce House content
Month 4
10K impressions/week for total profile
1500 impressions/week for Bounce House content
Week 2 Stats
Instagram 3.26-4.8
Pinterest 3.26-4.8
Stats Kickoff
Instagram 3.26-4.1
Pinterest 3.1-3.30
Week 1 Goals Setting up and optimizing account profiles