Bounce House | Social Stats

Week 14 Stats

Instagram 3.26-7.2

Followers Achieved 1,836

Findings
+Stats graphics are popular / Facebook stats saved and shared most
+Fashionista posts have a high save rate
+UI posts inspire action as users see what the website builder can do

Pinterest 6.1-6.30

Most Popular Pins
Social Media Post Ideas for Health and Wellness Professionals
How to Get More Personal Training Clients Fast (8 Must-Try Tips)
How to Become a Certified Yoga Instructor (Full Guide for 2020)

Best Performing Audience Personal Trainers + Accountants + Tutors

LinkedIn 6.1-6.30

Current Stats
101 unique visitors
24 new followers
1.7k post impressions

Week 12 Stats

Instagram 3.26-6.17

Instagram Goal Surpassed 1,450 Followers Achieved
July Goal 2k Followers

Findings
+Stats graphics doing best - we’ll continue to consistently feature these
+Facebook stats saved and shared most

Upcoming
+Video posts - how to / tutorials once completed - status?
+New publicity, partnerships, or testimonials?

Pinterest 5.17-6.15

Most Popular Pins
A Beginner's Guide to Content Marketing for Accountants
How to Get More Personal Training Clients
How to Become a Certified Yoga Instructor 

Best Performing Audience Personal Trainers + Accountants + Tutors

Upcoming
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking
+Include videos in blog posts for relinking

LinkedIn 5.17-6.15

Current Stats
106 unique visitors
40 new followers
2.3k post impressions

Upcoming
+Video posts with how to / tutorials

Week 11 Stats

Instagram 3.26-6.10

Instagram Goal Surpassed 1,347 Followers Achieved
July Goal 2k Followers

Findings
+Stats graphics doing best - we’ll continue to consistently feature these
+Facebook stats saved and shared most

Upcoming
+Video posts - how to / tutorials once completed - status?
+New publicity, partnerships, or testimonials?

Pinterest 5.10-6.8

Most Popular Pin How to Get More Personal Training Clients (8 Must-Try Tips)
Best Performing Audience Personal Trainers + Accountants + Tutors

Upcoming
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking
+Include videos in blog posts for relinking

LinkedIn 5.25-6.8

Current Stats
107 unique visitors
47 new followers
2.4k post impressions

Findings
+Entrepreneurs are engaging with Bounce House content vs those working for a company
+Video is performing best

Upcoming
+Posting to blogs that engage with top job demographics of marketing, business dev, and sales
+Post/link to video how to’s / tutorials once posted on the blog - status?

Recap
+Update on team members opting into post notifications?
+Update on adding additional team members who can claim Bounce House as their employer?

Week 10 Stats

Instagram 3.26-6.3

Instagram Goal Surpassed 1,212 Followers Achieved
Month 3 Goal 2k Followers

Upcoming
+Address the community and ways they can help/support
+Push the free aspect in a way which highlights sharing work/cause in the community and beyond
+Continue website example / testimonial influencer posts - are there examples of community support pages / fundraising pages?
+Updates on tutorial + how to videos?
+Video idea: have team members each do a personal video and walk through a website they’ve created to spread awareness/support/how to create one - specific ideas for this?

Pinterest 5.3-6.1

Most Popular Pin How Much to Charge for Tutoring Services in 2020? Find Your Rate with this Quiz
Best Performing Audience Personal Trainers + Accountants + Tutors

Upcoming
+More blog posts geared toward current events and actions specific cohorts can take
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking

LinkedIn 5.18-6.1

May Overview
38 new followers
71 unique visitors
2,000 impressions
5% engagement rate (2% is average)
High following in New York area
Top jobs following us: Marketing, business dev, sales

Findings
+Entrepreneurs are engaging with Bounce House content vs those working for a company
+Video is performing best

Upcoming
+Post additional community support testimonial blogs geared toward specific cohorts - specifically marketing, business development, and sales roles
+Use team member videos in a blog post/multiple blog posts of ‘how our team is helping’ / how they are supporting their community etc.

Recap
+Updates on post tutorial / how to videos?
+Update on team members opting into post notifications?
+Update on adding additional team members who can claim Bounce House as their employer?

Week 9 Stats

Instagram 3.26-5.27

Instagram Goal Surpassed 1,093 Followers Achieved
Month 2 Goal 700-1k Followers

Upcoming
+Continue to post nature + lifestyle images
+Continue product UI images
+Continue website example / testimonial influencer posts
+Increase tutorial + how to videos

Pinterest 4.26-5.25

Most Popular Pin How Much Should I Charge for Wedding Photography? A 2020 Pricing Guide
Best Performing Audience Personal Trainers + Accountants + Tutors

Upcoming
+More blog posts geared toward best performing audience
+Add additional images (both branded and lifestyle) to blog posts for relinking
+Use infographics when possible in blog posts - also great for relinking

LinkedIn 4.26-5.26

Increased Followers to 52 total

Findings
+Entrepreneurs are engaging with Bounce House content
+Video performing best

Upcoming
+Post tutorial / how to videos
+Post additional influencer testimonial blogs - mainly those with a LinkedIn business page for tags
+Have team members opt in to post notifications to boost engagement
+Add any additional team members who can claim Bounce House as their employer

Week 8 Stats

Instagram 3.26-5.20

Instagram Goal Surpassed 975+ Followers Achieved
Month 2 Goal 700-1k Followers

Pinterest 4.19-5.18

Most Popular Pin How to Become a Certified Yoga Instructor (Full Guide for 2020)

LinkedIn 5.11-5.18

Increased Followers from 24 to 38 in the past week

Week 7 Stats

Instagram 3.26-5.13

Instagram Goal Surpassed 800+ Followers Achieved
Month 2 Goal 700-1k Followers

Pinterest 4.11-5.11

Most Popular Pin A Beginner’s Guide to Content Marketing for Accountants

LinkedIn 5.11-5.13

To Date First post went live on Monday at 9am - Video pinned to top of feed

• Post has 120 impressions, 6 clicks, 1 share and an engagement rate of 10%

• Increased followers by 8 people Monday

• Overall page impressions increased to 440

• Overall unique page views increased to 31 visitors

• Overall link click increased to 14

This Week 2 more posts going up + sharing an article that is relevant to target industries 

Week 6 Stats

Instagram 3.26-5.6

Instagram Goal Surpassed 700+ Followers Achieved
Month 2 Goal 700-1k Followers

Pinterest 3.26-5.4

LinkedIn Starting Stats 4.4-5.4

Audit Notes:

• Missing storyline - use video or article

  • Video either pinned to top of the page or as the banner 

• Post more information on services offered

• Customer testimonials drive a lot of engagement

  • A blog, article or quote would be great tagging the customer on LinkedIn to drive some engagement and brand awareness

• Received PR? LinkedIn is definitely the place to promote it 

• Have Bounce House team tag them as their employer

  • This helps show the that the company is legitimate and is more personal

• Collaborations with other companies will help improve page visibility 

• More niche hashtags and keywords will be utilized based on content and cohorts

Week 5 Stats

Instagram 3.26-4.29

Instagram Goal Surpassed 500+ Followers Achieved
Month 2 Goal 700-1k Followers

Pinterest 3.26-4.29

Month 2 Goals 12K impressions/month for total profile

Month 2 Goals 2k impressions/month for Bounce House content

Month 1 Stats

Instagram 3.26-4.22

Pinterest 3.26-4.22

Month 1 Pinterest STATS SUMMARY

Total Profile Impressions 13,955
Bounce House Impressions 1,593

Most popular content for traffic/clicks: a beginner's guide to content marketing for accountants

Most popular content for repins: https://www.pinterest.com/pin/113082640631334840/ 

Most popular boards for link clicks- excluding group boards:

1. professional service business

2. education business

3. health & wellness business

Month 2 Goals
3K impressions/week for total profile
500 impressions/week for Bounce House content

Week 3 Stats

Instagram 3.26-4.15

IG Average Business Account Engagement Rate is approximately 2.6% so your engagement is booming at 87.7%

Instagram Goals
In the next two weeks 500 followers
Monthly following the first five hundred approx 700 followers/month

Pinterest 3.26-4.15

Initial Goal Get more eyes on the profile. This sets the account up to perform well with link clicks + saves in the coming months.

Impressions the number of times a pin shows up in a feed, search results or category results.

Pinterest Impression Goals

Month 2
3K impressions/week for total profile
500 impressions/week for Bounce House content

Month 3
6K impressions/week for total profile
1000 impressions/week for Bounce House content

Month 4 
10K impressions/week for total profile
1500 impressions/week for Bounce House content

Week 2 Stats

Instagram 3.26-4.8

Pinterest 3.26-4.8

Stats Kickoff

Instagram 3.26-4.1

Pinterest 3.1-3.30

Week 1 Goals Setting up and optimizing account profiles