Design Your Brand Identity

Conceptualize | Creating your brand identity isn't just about visual representation. It's about conceptualizaing what your brand stands for, how the interaction with your brand plays out, and making sure the visual experience is cohesive with your company's mission. Getting this foundational piece right is key to turning potential customers into life long customers.

Represent | Represent your brand values through your visuals. Full fledged brand development means figuring out the foundation so that the visuals tell a compelling story. 

Express | Brand expression means illustrating every aspect of your brand. Soup to nuts, from business cards to website to the bag each customer is carrying out, we'll help you with expression on every level and bring your brand to life.

Brand Development Case Study

CRAFT MARKET WALK

THE CONCEPT: A signature event to celebrate the Hudson Valley's handmade products + artisanal food + craft art. 

THE GOALS:
+Attract an expanded demographic to the area
+Benefit local businesses
+Raise funds for the Gardiner Library and Saint Jude Children's Hospital

THE PROCESS:
+Get clear on event goals and parameters
+Source handcrafted vendors and sponsorship partners
+Plan event logistics
+Develop a visual representation to match the event energy. This scoped both print and digital media including custom logo, event maps, banners, signage, coasters, press releases, and website design.
+Coordinate day of event

THE OUTCOME: 
+3000 attendees
+Vendor sales led them to re-sign for following year
+Funds raised for worthy causes
+Local businesses reported up to 3x the amount of business as the same day the previous year
+A lasting branded event that is already growing in leaps and bounds with vendors and sponsorships secured for 2018
 

The Craft Market Walk was a true walk, allowing event goers to stroll through four locations with craft and handmade vendor goods throughout. Sourcing artisanal vendors and creating distinct 'districts' throughout the walk was key for its dynamic feel. The above map led attendees along the one mile boutique blend of art, goods, live music, brews and food.

Consistent graphic style from the promotional coasters, postcards, and banners above to the day of way-finding signage below was key for this branded event. 

THESE ARE A FEW OF OUR FAVORITE THINGS from our featured vendors...

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