LACE Photo Media
A Full Service Brand Strategy + Design Firm
Social Media & Digital Marketing for Chevy Perry
Account Objective: Attract target market of men and women in the area who are or will be on the search for a new car.
The Strategy: Grow the account organically with powerful content, targeted hashtags and daily engagement.
The Outcome: Engaging content and lifestyle product photography [also provided by LACE Photo Media] draws engaged followers who are excited to interact and have the potential to be customers.
Instagram Insights
Post Highlights
The 2019 Chevy Blazer is clearly a crowd pleaser. This post was privately messaged more than 10 times and was flagged by three more accounts. The post also procured two new direct followers, 14 profile visits, 7 comments and an email click - with a total reach of more than 1,000 accounts.
Another powerful car post, this picture of the Chevy Blazer in red was flagged by 7 accounts, privately shared by 11 users and liked by more than 180 people. This post also brought you a new follower and 8 unique profile visits. This post was also seen by more than 52% of accounts not already following you.
Another great post that brought the account high visibility and brought recognition to your face and brand. This post reached more than 1,200 accounts and procured two new followers. A user even shared this post with a friend and your profile saw 12 unique visits for a total of nearly 1,500 impressions.
This post is a fantastic example of what relatable content brings to the table. This post was privately messaged by 7 accounts, flagged by 2 more and brought you a new follower. Funny, relatable content is always a great way to increase the number of shares and ultimately increase the account’s visibility, without users feeling like they are being advertised.
The Monthly Statistics
On average, Chevy Perry gained more than 695 followers in a three month span, more than doubling your following
Your profile was viewed more than 1,800 times per week (previously receiving about 500 views per week)
You engaged with more than 600 local accounts per day (this number will remain consistent with Insta guidelines)
Your posts received an average of 5 comments and 119 likes (previously 4 comments and 53 likes on average)
68% of your followers are men and 32% of them are women
Most of your followers range in age from 25 years old to 44 years old
The Results
As the Instagram page revs up, so do your Instagram insights and statistics. On average, the account sees more than 15 website clicks and received more than 1,600 impressions per week. Your profile is being viewed by more than 250 unique users daily and attracting attention through stories and posts. A mix of content is key and procures the highest response rate to the featured vehicles on the account. Your following is engaged and being reached in every post; this is a prime audience to advertise to and get them through the doors.
In three month’s time, ChevyPerry_Healey has experienced incredible growth.
Social media management of Chevy Perry’s account began on December 15, 2018 and completes on February 20, 2018.
Social Media management includes photography + content creation + hashtag research + engagement + and growth.
Consistency is key and with persistent, high quality posts and an engaged following, Chevy Perry has the potential to exceed his monthly sales goals.