INSTAGRAM GROWTH STATISTICS + ANALYTICS

FOLLOWER GROWTH
+3,137 followers in just under six months

7/26/18 1,666
1/24/19 4,803

Follower Insights:
+Surprise Finding: Giveaways accounted for only +/- 231 total followers
+Approximately 500 followers per month/20 followers per day gained
+As accounts grow, their rate of growth tends to increase - as social proof increases - more people want to follow and more accounts are tagged/recommended by existing followers. It really is a snowball effect! Let’s keep it going!

ENGAGEMENT RATES
Average post engagement rate of 4-5%

Engagement Rate findings:
+Congrats! According to Instagram and average business account engagement; This is a very healthy engagement range for business accounts!
+This average removes giveaways from the equation so as not to skew the average. Giveaways averaged 30% engagement per post mainly due to the comment tags.

POST ANALYTICS
Your Best Performing Posts Were:

Overall Post Findings:

+Surprise Finding: Your top two posts performed even better than giveaway posts when it came to likes!
+Your best performing posts were the quote/verse posts. They received the most likes, saves, and shares.
+Your second best performing posts were styled lay flats with product accompanied by multiple accessories and/or a Bible
+Interesting FACT: The most liked posts don’t necessarily have higher click through rates. Even posts with a low amount of likes receive an average of seven website clicks.
+Average click through rates: 30 profile visits and 10 profile link clicks

WEBSITE CLICKS in January
470 Website Clicks originated from Instagram and went directly to your calendar sales page in just over one month!

MOST IMPACTFUL STRATEGY
+Consistent Posting with a naturally woven in call to action for conversions and sales. Posting consistently each week brings continued brand awareness and anticipation. This creates a primed audience to share new products and services.
+Hashtag Strategy in posting and target market engagement for optimal exposure. The more targeted the hashtags, the more eyes will see your post. We consistently monitor and update hashtags for each post for maximum effectiveness and reach.
+Engaging Content writing engaging content with a strong but natural call to action is imperative for positive brand awareness and high conversions aka clicks to your site.
+Collaborations and Post Swaps exchange posts, video, or blog post with an Instagram account, YouTube account, or popular blog with your same audience but a noncompeting product/service. This is a great way to exchange audiences that are in your ideal target market.