INSTAGRAM GROWTH STATISTICS + ANALYTICS

FOLLOWER GROWTH
+3,137 followers in just under six months

7/26/18 1,666
1/24/19 4,803

Follower Insights:
+Surprise Finding: Giveaways accounted for only +/- 231 total followers
+Approximately 500 followers per month/20 followers per day gained
+As accounts grow, their rate of growth tends to increase - as social proof increases - more people want to follow and more accounts are tagged/recommended by existing followers. It really is a snowball effect! Let’s keep it going!

ENGAGEMENT RATES
Average post engagement rate of 4-5%

Engagement Rate findings:
+Congrats! According to Instagram and average business account engagement; This is a very healthy engagement range for business accounts!
+This average removes giveaways from the equation so as not to skew the average. Giveaways averaged 30% engagement per post mainly due to the comment tags.

POST ANALYTICS
Your Best Performing Posts Were:

Overall Post Findings:

+Surprise Finding: Your top two posts performed even better than giveaway posts when it came to likes!
+Your best performing posts were the quote/verse posts. They received the most likes, saves, and shares.
+Your second best performing posts were styled lay flats with product accompanied by multiple accessories and/or a Bible
+Interesting FACT: The most liked posts don’t necessarily have higher click through rates. Even posts with a low amount of likes receive an average of seven website clicks.
+Average click through rates: 30 profile visits and 10 profile link clicks

WEBSITE CLICKS in January
470 Website Clicks originated from Instagram and went directly to your calendar sales page in just over one month!

MOST IMPACTFUL STRATEGY
+Consistent Posting with a naturally woven in call to action for conversions and sales. Posting consistently each week brings continued brand awareness and anticipation. This creates a primed audience to share new products and services.
+Hashtag Strategy in posting and target market engagement for optimal exposure. The more targeted the hashtags, the more eyes will see your post. We consistently monitor and update hashtags for each post for maximum effectiveness and reach.
+Engaging Content writing engaging content with a strong but natural call to action is imperative for positive brand awareness and high conversions aka clicks to your site. Not to mention, this content is transforming hearts and minds in Christ Jesus!
+Collaborations and Post Swaps exchange posts, video, or blog post with an Instagram account, YouTube account, or popular blog with your same audience but a noncompeting product/service. This is a great way to exchange audiences that are in your ideal target market. This is a service we can add on at an hourly rate of $75/hr.

Full Time Instagram Management Includes:

• We’ll do all the posting - we’ll plan, strategize, and design all Instagram posts

• We’ll post 5x per week

• We’ll monitor posts to optimize post day/time for optimal engagement

• We’ll monitor comments and provide community management, alerting you to any inquiries beyond our brand knowledge

• We’ll create custom branded graphics

• We’ll source ‘on brand’ images

• We’ll research hashtags for optimal reach

• We’ll engage with your target market locations and hashtags as well as target market accounts and their followers to build an organic, primed following of potential customers and brand ambassadors 

• We’ll provide engagement kickoffs for increased engagement and exposure for posts

• We’ll provide Instagram’s maximum allowed impressions per day to grow a targeted following

• We’ll provide you with a monthly post content and design plan prior to posting to ensure all posts are ‘on brand’

• We’ll provide you with an end of quarter report to monitor account progress

Full Time Instagram Management Investment: $997/month *3 month minimum

OUR MOST POPULAR PACKAGE….

Part Time Instagram Management Includes:

• We plan, strategize, and design all Instagram posts.

• We post 2x per week

• We monitor posts to optimize post day/time for optimal engagement.

• We monitor comments and provide community management, alerting you to any inquiries beyond our brand knowledge.

• We create custom branded graphics.

• We source ‘on brand’ images.

• We research hashtags for optimal reach.

• We engage with your target market locations and hashtags as well as target market accounts and their followers to build an organic, primed following of potential customers and brand ambassadors. We always follow social media etiquette and never follow/unfollow accounts.

• We provide engagement kickoffs for increased engagement and exposure for posts.

• We provide Instagram’s maximum allowed impressions per day to grow a targeted following.

• We provide you with a monthly post content and design plan prior to posting to ensure all posts are ‘on brand’.

• We provide you with an end of quarter report to monitor account progress.

Part Time Instagram Management Investment: $597/month *3 month minimum
>>>> Special resigning offer of $500/month for existing clients who sign on for a one year term. *A $1200 Savings <<<<

We also offer an Engagement and Growth Package which includes No Posting. You would consistently post to your account and we would target the current audiences that have been converting well.

Instagram Engagement + Growth

• We’ll engage with your target market accounts and their followers to build an organic, primed following of potential customers and brand ambassadors *posting is not included in this package

• We’ll monitor and follow target market hashtags to track engagement trends

• We’ll provide Instagram’s maximum allowed impressions per day to grow a targeted following

Instagram Engagement + Growth Investment: $247/month 3 month minimum
>>>>*We only sign on clients for this service once they have utilized our Full or Part Time Instagram Management package for three months or more or have an already optimized account as verified by LACE Photo Media.

BONUSES for Part Time Instagram Management renewal:

+One monthly strategy call to strategize posts with products, services, and free promotional offers.
+ROI strategy plan to strategize numbers and see how the new and existing products, services, and promotions provide a solid return on investment for your Instagram management.

Overall Thoughts Moving Forward

First of all, CONGRATULATIONS on the impact you’re making and the support you’re providing, Erika! The impressive growth of @faithfulmoms, selling out the Faithful Life Planner, and the feedback you’re receiving speak volumes about your dedication and what you’re doing with the Faithful Moms platform! Give God the glory and let him encourage you in all you’re doing to make this happen!

Your faith based mission has so much potential for growth and is quickly gaining momentum. We’d LOOOVE to help you capitalize on that and make the biggest impact possible! For us, mission based businesses mean the most because they make a difference - and a faith based business that spreads the message of Jesus is even more important! This is the possibility we envision if we continue with your current Part Time Instagram Management plan (and perhaps even upgrade to Full Time Instagram Management one day as you continue to grow!) along with the bonuses above.

• Over 10k Instagram followers

• 1,000 Faithful Life Planners (or more!) sold through organic reach

• Up to 10k Faithful Life Planners sold if Facebook / Instagram ads are implemented + production/distribution is put in place

Looking forward to all that is to come for you and Faithful Moms! Let us know if you have any questions!
Alicia + Lucia