Great Hands Hospitality Instagram Analytics

March 24th - June 21st

GROWTH INSIGHTS
+93 Followers

Follows 102
Unfollows 9

MEET YOUR FOLLOWERS

POST ANALYTICS | Your Best Performing Posts

The posts with the top engagement were (generally) posts that featured a graphic cover. However, an overarching factor in posts that far exceeded their counterpart reach was when other accounts shared your content! Case and point- your top three performers: Outdoor Seating, Menu Development and Kotti Doner

Outdoor Seating: This post brought you 10 new profile visits and one follower! The majority of accounts you reached were non-followers and came directly from tagged restaurants sharing your post. You also scored some comments from The Ridge by Millhouse and Patels Kingston Lanes. When local businesses take notice of the work you’re doing, you’ll be top of mind if a need arises.

Menu Development: This post seemed to resonate well with users, ranking up nearly 600 views. As part of our service education series, we focused on highlighting a service and what to expect as part of that service. Featuring a hook that would interest an audience enough to want to read more, this post reached more than 70% of non-followers, had three private shares and one save.

Kotti Doner: A great example of how a collaboration can influence your audience. The majority of the audience that found your account from this post came from ‘Home’ meaning, the audience that belongs to Kotti Doner. This post brought you two new followers and reached more than 75% non-followers. Utilizing this tool is a great way to reach new audiences and can only benefit your account if the other user says ‘yes’ to the collaboration opportunity. You’ve also gained a new IG fan in Kotti Doner, another benefit of making your way onto the radar of clients you have worked with via social media.

POST FINDINGS:

+Keep It Mixed: Instagram performs best with mixed media. We recommend exploring Instagram’s features and content as they offer new tools, while working a mix of video, imagery and graphics as part of your content plan. You’ll find that social media is a study of trial and error, surveying what your audience best responds to, exploring unique ways you can collaborate with accounts, and tapping into a multitude of audiences. We recommend aligning your post pillars with current events within your industry and topics that resonate best with your growing audience.
+Engagement Rates: Your forward-facing engagement does not always indicate user preference. Be sure to peek behind the scenes and explore individual insights to see what’s working and what may need tweaking.
+Post Content: Instagram’s algorithm is ever-changing, although the current landscape allows you to ‘train’ the algorithm as you discover user preferences. We recommend a continuation of video content, sliders and single image posts as you work to build social proof surrounding your hospitality brand.