Proposed Feed Mockup

Strategy

Imagery Mix:
+HUTS drawings
+HUTS renderings
+Partner Shout-outs
+Sites/Realtor listings
+Inspo Images

Application:
+Mix in HUTS sketches / drawings every other for visual breathing room between imagery

Upstate Content Focus:
+Want to leave NYC but no house or land upstate
+Have property and want to build
+Have existing house and now want to expand as they’re spending more/all their time upstate
+Want to have an air bnb business to monetize the property
+We developed standards after speaking to hundreds of people and noticing commonalities in their requests

Looking Back at Top HUTS Content:
+Exterior shots - highlights shape of structure
+Exterior shots - in nature / water views
+Interior shots - cozy sleeping nooks