A WARM WELCOME

This post, alongside other introductory staff and team member posts, are a great example of content that may seem simple, but serves many purposes. These post types allow users the opportunity to get to know the owner and staff members before they even walk in the door. This also gives current customers the opportunity to share their affection for the people behind the business, ultimately leading to high levels of engagement, allowing more users to find the account. These posts also offer the opportunity to refresh followers on the mission statement of the business, and highlight any new employees. All around, these post types are a win-win-win….win!

A DAYTRIP SERIES

This particular post was the first of the ‘Daytrip’ reels and its performance exceeded our expectations. This reel reached nearly 1K accounts that were not already following you and was shared to several accounts stories, including: Knaus Gallery, Around Highland NY, Friends Corner + Snack Bar, and Inside+Out Upstate NY, in addition to several personal accounts. The series directs viewership from the following of the accounts you highlight, while also building a relationship of comradery with local businesses. Much like this post, the other reels in this series were shared by the businesses that were highlighted. We even had a local business reach out and request to be featured in a future post. We’d say that the mission was accomplished with this series!

FEATURE POST

From the creation of the account, we set out to connect with and make it onto the radar of local Hudson Valley platforms. Having a profile with professionally curated content is so important for getting noticed- and local influencers did take notice! Yelp Hudson Valley reached out to us for an account feature and this post saw some of the highest engagement, not only on our account, but on their established account.

The goal of posts like this is to learn from your audience, lead users back to your profile and webpage as a continual resource, and increase engagement on the account. This post was seen by nearly 2,000 accounts altogether, and 1,499 accounts that were not already following you! Posts that reach a higher range of accounts like this one are more likely to show up on users ‘explore’ page who may not already be following you, prompting them to peruse your offerings.

DISH INTRODUCTIONS

Posts like this serve as literal eye candy to seasoned customers, and customers-to-be! These dish introduction posts also, quite literally, visually introduce users to the menu and Filipino dishes they may have never heard of otherwise. These posts serve as an opportunity for users to share dishes with friends or family that they plan on meeting out. As you can see from the comments of this post, there are several potential customers that are already interested in this dish and trying out the restaurant! From Tuna Ceviche, to the Red Curry Bicol Express and beyond, users were encouraged to stop in to try your signature dishes utilizing this post pillar.