FINDINGS SUMMARY

+Followers predominantly located in New York
+Top liked content evenly split between interior and exterior images.
+Branded quote graphics don’t do well with engagement but are good for a brand presence.
+Followers are engaged. Average post engagement for a business account is 2.26%. HUTS is strong and over double that with a 7.58% engagement rate.
+There have been over 1.6k post saves. A great sign that followers are appreciating the content and saving it for reference.

THE PLAN

+We’ll continue to share a mix of styles, forms, and interior and exterior shots with timely, witty content and a strong call to action.
+We’ll continue to grow the account with a targeted, NY based audience drawn from accounts with similar demographics.