ATMOSPHERE

The Red Hat on the River views are something to behold. With the Tappan Zee bridge, rolling mountains and the Hudson River just outside the restaurants doors, highlighting these features throughout the account - day and night - is key.

This post reached nearly 3,000 accounts gaining the account more than 100 followers. This post also encouraged user participation, with 11 comments, nearly 300 likes, 6 shares and 6 saves. One of the first posts of it’s kind, we quickly discovered user preference for the restaurant’s unique outdoor landscape.

DISH FEATURE

Mouthwatering dishes like this one serve to visually introduce users to the menu while enticing them to visit (in the very near future). This post was shared 10 times, with over 100 users ‘liking’ the post and nearly 1,500 accounts reached. Nearly half of the users that saw this post were not already following the account. It’s safe to say, we have some dessert lovers in the mix!

This particular post was the first of the

EMPLOYEE HIGHLIGHT

This post was a ‘two in one’ concept, highlighting a staff member, while also featuring a new drink menu item. This post type gives users the opportunity to share the love for staff members while also eyeing a unique menu item, lending itself to greater opportunities for non-followers of the account searching hashtags or on the ‘explore’ page. The nearly half and half ratio of followers and non-followers reached by this post affirms our hypothesis. 110 accounts were engaged overall with 14 shares, 13 saves, and 13 comments.

LET’S GET ACQUAINTED

Our ‘Let’s Get Acquainted’ reel series aims to highlight the restaurant over time, featuring: stellar food and drink, unique decor, indoor and outdoor atmosphere, and friendly employees. The reels are inspired by trending music and reel templates. This reel reached a majority of non-followers, with stats displaying nearly 9K overall plays, 58 shares, and 28 saves, ‘reel’ing in 24 new followers. While you want to attract your followers to the restaurant again and again, the more new eyes that see your posts, the better.