Quarter 1+2 INSTAGRAM ANALYTICS
GROWTH INSIGHTS
+1,550 followers
01/01/22 10,260
07/01/22 10,635
Follower Insights:
+Approximately 61 followers per month/2 followers per day gained
A CLOSER LOOK AT POST PERFORMANCE
Post engagement rates are between 1% and 15%. Here is a glimpse of how they’re doing…
MEATLESS MONDAY
AND RECIPES
These posts are a great example of content that may seem simple, but serves many purposes. The goal of posts like this is to learn from your audience, lead users back to your profile and webpage as a continual resource, and increase engagement on the account without directly advertising to your audience. This post was seen by more than 2,500 accounts altogether, 1,910 accounts that were not already following you in addition to 660 of your own followers. These recipe posts have helped us find what type of pairings users like to see, and surprise(!) mushrooms usually hit the mark. Additionally, posts that reach a higher range of accounts like this one are more likely to show up on users explore page who may not already be following you, as seen in this post, prompting them to explore your offerings.
MEATLESS MONDAY
AND RECIPES
CONT’D
This particular post was the first #meatlessmonday recipe of the year, and was used to point to the 2022 Sommelier Collections including the Vegan Curious bundle and the Wine Explorer bundle. This post reached more than 1,500 accounts and offered nearly 2,000 impressions. The majority of users found this post through hashtags or right from their homepage, with a little over 200 accounts viewing this post from their explore page. This post garnered 8 profile visits, 16 saves and 7 shares. This post gave us the opportunity to indirectly highlight these special bundles with followers and non-followers, while reaching a high number of accounts, making it an overall win-win.
MEATLESS MONDAY
AND RECIPES
CONT’D
This particular #meatlessmonday post reached more followers than non-followers, with most users finding this post right from their homepage view. This post also garnered a number of comments from a variety of vegan accounts, from vegan influencers to personal accounts that enjoyed this unique pairing. This post was shared 11 times, saved by 15 users, organically reaching more than 800 accounts.
WHOLESALE AND RESTAURANT INTROS
This particular announcement let users know that Vegan Wines would now be featured in wine shops and restaurants throughout Puerto Rico, namely in this post, Passiflora. This post reached nearly 800 accounts and a seemingly equal ratio of followers and non-followers, with many non-followers finding this post through hashtags, and Vegan Wines followers finding this post right from their homepage view. This post also guaranteed the account 16 profiles visits, 11 comments, and 4 new followers. These types of posts boast the opportunity to highlight a local restaurant, share about Vegan Wines’ distributor arm, Despacito Distributors, and share the wholesale distribution program with restaurant owners and users that may have a connection to restaurants in their area. Another bonus? Bringing in locals to a restaurant that serves Vegan Wines!
WHOLESALE AND RESTAURANT INTROS
CONT’D
We used this timely post to highlight Earth Day. While sharing that Vegan Wines can now be found at McKenna’s Bakery, we also highlighted your wholesale distribution form and page on the website. This posted reached a mix of followers from home and non-followers through hashtags, with all organic engagement.
WHOLESALE AND RESTAURANT INTROS
CONT’D
This restaurant feature shared the indoor space of a Santa Monica California restaurant, garnering the thanks of the @esterswine account manager and user interest from @vkindapp. Users were also alerted to the fact that your wines can be distributed to wine shops and restaurants, and in this unique scenario, both. The majority of accounts that saw this post were not already following you, finding you mostly from hashtags, which were largely related to California + vegan restaurants.
QUOTES AND GRAPHICS
When quotes and graphics on Instagram strike the right tune, they have the ability to be shared far and wide, or simply reach a high number of accounts within your audience. We utilize these posts to educate users on Vegan Wines, share why all wine isn’t vegan, while highlighting the current bundle, wines that are on sale, wine club membership or simply share where they can find a la carte wines in your shop. This particular post reached nearly 1,000 accounts with over 1,000 impressions, with a large majority of the users already following you- seeing this post from their homepage. This post saw more than 15 shares and 106 post interactions altogether.
QUOTES AND GRAPHICS
CONT’D
The purpose of this post was three-fold. One was to create awareness surrounding the operation of wineries at the corporate and small-batch level. The second was to highlight and garner the attention of a wine influencer account, in this case @tannicandlovely, that may potentially try your wines and share about them in future posts. This post reached nearly 1,000 accounts and gained @tannicandlovely as a new follower, while also sending her some love. We also, of course, were able to tactfully share about the mission behind Vegan Wines, and how they are helping out the more than 10,000 small vineyards that represent 25% of wine revenue.
QUOTES AND GRAPHICS
CONT’D
This post seemed to resonate with your audience, most likely because a glass of wine is always a welcome addition to any time of the day :). This post was short, sweet and to the point, simply encouraging users to get a glass of wine through your website- and it reached nearly 1,000 accounts, with over 1,000 impressions overall. The majority of users that found this post (573) were not already following you, with many of them coming across your content through hashtags.
POST ENGAGEMENT RATES BROKEN DOWN
TOP POSTS THAT HAVE THE GREATEST IMPRESSIONS
TOP POSTS WITH THE MOST COMMENTS
TOP POSTS WITH THE HIGHEST TARGETED REACH
OVERALL POST FINDINGS:
+Finding: The number of impressions and account reach per post, does not always connect with forward facing engagement.
+Post Impressions: Your posts see a wide range of impressions with the majority of users seeing your profile pop up on their home page, with several posts seeing an increase in impressions due to hashtags and shares.
+Hashtag Strategy has helped us learn which hashtags are garnering the most views and which hashtags to update on a post by post basis
+Engaging Imagery and honing in on content that users seem to connect most with helps to inform future posts on the account in our post pillar categories