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INSTAGRAM STATISTICS + ANALYTICS

FOLLOWER GROWTH
+347 followers in three months

5/08/19 4,793
8/08/19 5,140

Follower Insights:
+Approximately 116 followers per month/24 targeted followers per week gained organically
+Profile Milestone: We unfollowed more than 2,000 accounts unrelated to Vegan Wines
+Highest Performing Audience Targets: @plantbasednews, @rustic.vegan, @thewinestache, @visitvortex, @mississippivegan, @avantgardevegan
+As accounts grow, their rate of growth tends to increase - as social proof increases - more people want to follow and more accounts are tagged/recommended by existing followers. It really is a snowball effect! Let’s keep it going!

Snapshot taken at the beginning of management*

ENGAGEMENT RATES
Average post engagement rate of 4-5%

Engagement Rate findings:
+Congrats! According to Instagram and average business account engagement; This is a very healthy engagement range for business accounts! Your average post engagement has gone up by 3% since April.

POST ANALYTICS
Your Best Performing Posts Were:

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Additional Post Highlights

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Wine Salad

This post reached nearly 1,400 people organically, with 21% of the accounts reached, not already following you. 29 people sent this post as a direct message to their friends and eleven people bookmarked the post to save for later. This post saw 1% higher engagement than on average.

The strategy behind the #soundadvicefromveganwines posts? The more shares your account sees, the better. Quirky quotes often get the attention of new eyes, new followers, and ultimately customers. All of your sound advice posts have seen multiple shares and saves, so we’re keeping quotes around as an integral piece of your account!

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Wine and Cheese Please!

This post reached nearly 1,000 accounts organically, with nearly half of the accounts reached, not already following you. Six people sent this post as a direct message to their friends and three people bookmarked the post to save for later. You received five website clicks directly from this post and two followers.

The strategy behind this post? Highlight your offerings of wine and cheese while shedding light on a delicious bottle for purchase as a club member, plus a little shout out to your current cheesemongers @vtopian and @miyokos creamery is always a good thing.

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Canned Wines

This post saw a clear direct sale and garnered several comments. Five users saved this post for later and a total of 13 unique users have saved and shared canned wines posts with friends, reaching a total of 1600 accounts, and garnering 31 bit.ly clicks.

The strategy behind this post? Sell sell sell those canned wines! It’s an easy one time purchase and could potentially lead to a new wine club membership.

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The Repost!

This picture featuring @baresnacks and @treelinecheese was taken with the purpose in mind to collaborate with other accounts on Instagram with a large, targeted following. This post garnered a repost by @treelinecheese, advertising to their 11.1k followers.

Upcoming Reposts: We are currently working with @miyokoscreamery, @baresnacks, @marysgonecrackers and @replicasurfaces for a repost and will continue to reach out to accounts for as much organic exposure as possible!

Overall Post Findings:

+Surprise Finding: Your top two posts performed even better than giveaway posts when it came to likes!
+Your top performing posts are the #soundadvicefromveganwines posts. They received the most likes, saves, and shares.
+Your second best performing posts are posts featuring your products with cheese, in nature, or on their own.
+Interesting FACT: The most liked posts don’t necessarily have higher click through rates.
+Average click through rates per image: 3 private messages, 2 saves and 2 website clicks

WEBSITE CLICKS
Since May, more than 200 Website Clicks originated from Instagram and went directly to your website!

This number includes a direct link to specials like canned wines, the rose bouquet, father’s day bundle and your home page link [home page shown below]. Based on the 222 clicks your website received, users clicked through to the website an average of seven times per post.

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MOST IMPACTFUL STRATEGY
+Consistent Posting with a naturally woven in call to action for website visits and sales. Posting consistently each week brings continued brand awareness and anticipation. This creates a primed audience to share new products and services.
+Hashtag Strategy in posting and target market engagement for optimal exposure. The more targeted the hashtags, the more eyes will see your post. We consistently monitor and update hashtags for each post for maximum effectiveness and reach.
+Engaging Content writing engaging, relevant content with a strong but natural call to action is imperative for positive brand awareness and high conversions aka wine club members and new customers.
+Reposts are a great way to bring awareness to the audience of a related account. The more content is reposted, the more viewers will learn about your products, the greater the opportunity you have to sell more.

SECOND QUARTER ADDITIONAL STRATEGIES
+Catching the Media’s Attention by tagging them in posts is a great way to exclaim, ‘I’m here!’ and bring organic interest to the account, with the possibility of a repost OR better yet, a story.
+Beat the Instagram Algorithm by identifying new high times to post and user activity. Instagram has created major updates over the past month, hindering account reach and growth. We’re identifying and testing solutions to work best with the new algorithm.