+Approximately 116 followers per month/24 targeted followers per week gained organically
+Profile Milestone: We unfollowed more than 2,000 accounts unrelated to Vegan Wines
+Highest Performing Audience Targets: @plantbasednews, @rustic.vegan, @thewinestache, @visitvortex, @mississippivegan, @avantgardevegan
+As accounts grow, their rate of growth tends to increase - as social proof increases - more people want to follow and more accounts are tagged/recommended by existing followers. It really is a snowball effect! Let’s keep it going!
Engagement Rate findings:
+Congrats! According to Instagram and average business account engagement; This is a very healthy engagement range for business accounts! Your average post engagement has gone up by 3% since April.
This post reached nearly 1,400 people organically, with 21% of the accounts reached, not already following you. 29 people sent this post as a direct message to their friends and eleven people bookmarked the post to save for later. This post saw 1% higher engagement than on average.
The strategy behind the #soundadvicefromveganwines posts? The more shares your account sees, the better. Quirky quotes often get the attention of new eyes, new followers, and ultimately customers. All of your sound advice posts have seen multiple shares and saves, so we’re keeping this piece as an integral part of your account!
This post reached nearly 1,000 accounts organically, with nearly half of the accounts reached, not already following you. Six people sent this post as a direct message to their friends and three people bookmarked the post to save for later. You received five website clicks directly from this post and two followers.
The strategy behind this post? Highlight your offerings of wine and cheese while shedding light on a delicious bottle for purchase as a club member, plus a little shout out to your current cheesemongers @vtopian and @miyokos creamery is always a good thing.
This post saw a clear direct sale and garnered several comments. Five users saved this post for later and a total of 13 unique users have saved and shared canned wines posts with friends, reaching a total of 1600 accounts, and garnering 31 bit.ly clicks.
The strategy behind this post? Sell sell sell those canned wines! It’s an easy one time purchase and could potentially lead to a new wine club membership.
This picture featuring @baresnacks and @treelinecheese was taken with the purpose in mind to collaborate with other accounts on Instagram with a large, targeted following. This post garnered a repost by @treelinecheese, advertising to their 11.1k followers.
Upcoming Reposts: We are currently working with @miyokoscreamery, @baresnacks, @marysgonecrackers and @replicasurfaces for a repost and will continue to reach out to accounts for as much organic exposure as possible!
+Surprise Finding: Your top two posts performed even better than giveaway posts when it came to likes!
+Your top performing posts are the #soundadvicefromveganwines posts. They received the most likes, saves, and shares.
+Your second best performing posts are posts featuring your products with cheese, in nature, or on their own.
+Interesting FACT: The most liked posts don’t necessarily have higher click through rates.
+Average click through rates per image: 3 private messages, 2 saves and 2 website clicks
This number includes a direct link to specials like canned wines, the rose bouquet, father’s day bundle and your home page link [home page shown below]. Based on the 222 clicks your website received, users clicked through to the website an average of seven times per post.