Website Case Study | Rachel Cho Floral Design
Homepage BEFORE
The Problem
-Dated design that didn’t match the level of their artful floral designs
-Limited organization of content and limited images to showcase their work
-Shop focused but looking to expand weddings and corporate / branded events
+The Ask: Make the site feel elevated and elegant with a photo focus and portfolio displays
Homepage AFTER
The Solution
+Documentary style video header of Rachel’s process behind her floral art
+Photos and portfolio layouts showcase their event and brand work
+Traditional font mixed with minimalism give an editorial elegance that speaks to their ideal client
+Concise organization to promote their key target markets of Weddings, Hospitality, and Events
+Social proof provided through testimonials and client logos prominently displayed
The experience the client had was just as stellar as their website design results
