+Surprise Finding: Giveaways accounted for only +/- 21 total followers
+Approximately 245 followers per month/20 followers per week gained
+As accounts grow, their rate of growth tends to increase - as social proof increases - more people want to follow and more accounts are tagged/recommended by existing followers. It really is a snowball effect! Let’s keep it going!
Engagement Rate findings:
+Congrats! According to Instagram and average business account engagement; This is a very healthy engagement range for business accounts!
This post was created within the first month of management while we were getting to know your user base, the account’s algorithm, and high times to post. This post reached nearly 1,200 accounts, bringing visibility to 50% of accounts that weren’t already following you. Receiving more than 250 likes and 13 comments, five users saved this post for later and more than 100 users visited your profile.
This post reached nearly 3,000 accounts organically, with more than half of the accounts reached, not already following you. Receiving nine comments and more than 300 likes, this cake feature was one of your highest performing posts, showcasing more than 100 profile visits and a new follower. This post also caught the attention of more than 15 users who bookmarked it for later.
This post reached nearly 1,500 users, with more than half of the accounts reached, not already following you. Three people sent this post as a direct message to their significant other, two users bookmarked this post for later, and three new accounts followed you. This post also encouraged more than 150 users to click on your profile, nearly 300 likes and five comments.
This post reached just under 1,000 accounts organically, with most of the accounts viewing the post, already following you. Receiving more than 250 likes and six comments, this post caught the attention of three users who bookmarked it for later and two users who shared the post with their significant other. One user chose to follow your account directly from this post and most users saw this post on their home page.
This post reached more than 1,500 accounts organically, with most of the accounts viewing the post, not already following you. Receiving more than 250 likes and 13 comments, this post procured seven website clicks and one user shared this post with a friend and another user saved this post for later. Four users chose to follow your account directly from this post and most users saw this post on their home page.
+Your best performing posts are the xxxxx posts. They received the most likes, saves, and shares.
+Your second best performing posts are posts with xxxx featuring snarky commentary about the cocktail boys.
+Interesting FACT: The most liked posts don’t necessarily have higher click through rates.
+Average click through rates: 105 profile visits, 1 private messages and 2 saves
This number does not include the number of website clicks received prior to creating the bit.ly link (43) and our typical call to action is to stop into the Mercantile in person, not to visit the website, so this is done by users without prodding, which is HUGE! On average, your account saw 10 or more get directions clicks per week - that’s an estimated 120 clicks in 12 weeks and a possible 240+ visitors in that time span alone.