Quarter 2+ INSTAGRAM ANALYTICS
GROWTH INSIGHTS
+3,027 followers
11/01/20 3,100
02/01/21 5,475
Follower Insights:
+Approximately 800 followers per month/29 followers per day gained
+Surprise Finding: Your impressions have nearly doubled when compared to the prior quarter
+Engagement rates in the last quarter sees a total average rate of 7.25% with Instagram’s average rate for business accounts near 3% - so we’re seeing amazing results!!✨
A CLOSER LOOK AT POST PERFORMANCE
Post engagement rates are between 4% and 18%. Here is a glimpse of how they’re doing…
EARLY LOSS
On the outside, this post looks like it received average engagement. But after looking a little closer, this post garnered a ton of interest from users who could relate to early loss being downplayed. This post was also seen by 13% of accounts that were not already following you. This and other posts that relate to early loss show us that users are highly interested in hearing about this topic.
ARTICLE TOPICS
The Miscarriage Hope Desk article series reviewed by the Advisory Board serves as a topic of high interest to the MHD community. This particular posts garnered 9 shares, 21 saves, 18 profile visits and 29 website clicks. More than 2,000 accounts were reached, with nearly 2,500 impressions and 28% of the accounts not already following you. This post also received 16comments altogether, and acknowledgement from several users who related directly to the post subject. This post also attracted two new followers to the account. This is a great post example of the fact that the number of Instagram ‘likes’ do not always determine the success of a post, and there is always more to be seen behind the scenes.
STATISTIC
This scrolling statistic garnered a lot of interest in terms of likes, comments, shares, saves and follows. With over 388 likes, 47 overall comments, 81 private shares, 37 shares, and 18 new followers, this is one of the best performing posts on the account since it’s start. This post did not have a particular question connected to it, but instead ended in a thanks to the followers who continue to bring awareness to pregnancy loss, that follow the account, and that share with and support others. Extra bonus? This graphic features your brand typology and website, so every share and save will connect it to not only your profile but your website and the initiatives you share.
QUOTES
This particular quote is thought provoking and very relatable- certainly striking a chord with your community and beyond. The timing for which this post was placed in the feed was particularly important, and was in part responsible for the reach it received. This quote was shared more than 63 times and saved by 153 accounts. This post reached nearly 7,000 accounts, offered more than 7,200 impressions, and brought 34 new followers- as a direct result- to your user base. You received a large number of profile visits and comments, while reaching nearly 80% of accounts not already following you.
THE LAB CHECKLIST
The success of this particular post was a big surprise to me. It showed us that users are really yearning for tools and resources to help them understand the tests they should be on the lookout for and what they can focus on to avoid future miscarriages. This post saw a whopping 116 profile visits and granted you nearly 30 new followers. This particular post saw 170 saves and also saw a story reply. We reshared this post later on to notify users that there is more than one page to this checklist in hopes of encouraging more email sign ups.
TIMELY POST
Sharing content that closely relates to seasonal experiences and holidays is key for users to be able to closely connect with the content you’re sharing. This post hit a number of topics connected to Thanksgiving, reaching out to others for help, and taking time and space to breath. The call to action here was to have users join the Private Facebook Group that you offer and also alerted users to another free resource through Miscarriage Hope Desk. Although this post does not necessarily match the number of likes and comments as other wide-reaching posts, this post reached nearly 5,000 accounts and brought almost 20 new followers on board, with a whopping 77 profile visits - most likely from users not already following the account.
POST ENGAGEMENT RATES BROKEN DOWN
TOP 8 POSTS WITH THE MOST LIKES
TOP 8 POSTS WITH THE MOST COMMENTS
TOP 8 POSTS WITH THE HIGHEST TARGETED REACH
OVERALL POST FINDINGS:
+Surprise Finding: The number of impressions and account reach per post does not necessarily garner the most website clicks, though nearly every post leads to at least one website click, with certain topics garnering more clicks.
+Post Impressions: Nearly all of your posts see 1,000+ impressions and half of your users are seeing your profile pop up on their home page which indicates that Instagram is sharing your posts with your followers and is happy with your account. Score!
+Your Engagement: All of your posts see extremely high engagement rates for a business account, with a total average of 9% engagement. Double score!
+Average post rates: 12 profile visits, 4 saves, 3 private shares and 2 website clicks. Saves and shares are especially high for quotes, articles, and art.
MOST IMPACTFUL STRATEGY:
+Consistent Posting each week brings continued brand awareness and anticipation. This creates a primed audience to view, share, and save your work and to potentially turn into workshop participants and email sign ups.
+Engaging Content writing engaging, relevant content with a strong but natural call to action is imperative for positive brand awareness and continued top engagement rates.
PLANS + RECOMMENDATIONS
STORIES OF HOPE: We’d like to set up posts with a specific call to action for users to share their story, connecting a link in the smart.bio directly to a Google Form that users can fill out. The more we can bring awareness to stories from women of all different walks of life with unique happy endings, the more relatable content we’ll have to share that can help women in a dark place see that there is hope. We’d like to start by reaching out to some of the women who already participated in the October account features.
QUOTE POSTS: The purpose of quote posts is to increase the accounts algorithm. As we continue to share quotes and learn more about what users directly relate to, we’ll be sure to share strategic content in the following posts knowing that these posts will naturally be shown to more accounts.
ACCOUNT FEATURES: We’ll continue to mix in account features and powerful resources for users in the months to come. This is great for reaching the audience of users in a similar space, as well as sharing impactful resources for your audience.
ALGORITHM: Your account is doing quite well considering Instagram’s newest algorithm and security updates. Our follow/unfollow approach has been proving successful and our account targets continue to be highly targeted, showing an increase in singular post reach and overall account reach and impressions.
RECOMMENDATIONS:
+Use posts to request participation in surveys to understand the content and topics users would like learn more about or see more of.
+Reach out to past participants (if there are) for a testimonial on the Moving Forward program.
+Request testimonials from professionals to feature on the account as a quote post to bring validity to the valuable resources you offer.