‘22 QUARTER 1 INSTAGRAM ANALYTICS
GROWTH INSIGHTS
+232 followers
01/01/22 14,550
04/01/22 14,732
Follower Insights:
+Approximately 62 followers per month/2 followers per day gained
+Finding: You’ve seen a slight decrease in engagement, impressions, and reach across the board when compared to the previous six months of content.
+Engagement rates see a total average rate of 3.84% with Instagram’s average rate for business accounts near 1-2% - so we are seeing good results!
A CLOSER LOOK AT POST PERFORMANCE
Post engagement rates are between 1% and 8%. Here is a glimpse of how they’re doing…
BRANDED QUESTIONS
AND TESTIMONIALS
This post reached nearly 2,000 accounts altogether, with about half not already following you in addition to more than 1,000 of your own followers. The goal of this post in particular was to prompt users to learn more about Butcher Box and delivery options that pair well with Prep Dish. This post was a great example of seeing hashtags at play. 859 accounts found you from hashtags alone, which most likely contributed to the non-follower count. Additionally, 1,130 users finding this post from their home page.
BRANDED QUESTIONS AND TESTIMONIALS
CONT’D
This particular post was used to point users to stories in addition to your breakfast product option. The most popular answer here was A) or D). Impressions from this post in particular were driven by your current followers, with most of your followers finding this post from their home page, and very few accounts searching the hashtags that were utilized. In addition to two users saving this post, four users clicked through to learn more, with a total of 61 content interactions.
BLOGS AND RECIPES
Blogs featuring recipes always peak user interest, with some garnering more saves, shares and clicks than others. This was our first ‘try’ for a recipe post graphic that featured the recipe right on the picture and it reached nearly 3,000 accounts, with a majority of them not already following your profile. The majority of users found this recipe through hashtags and this post procured more than 70 likes, 12 saves and 7 comments, with one of the accounts commenting, Dry Farm Wines. This post also featured a Dry Farm Wines pairing and encouraged users to explore their wine club membership.
BLOGS AND RECIPES
CONT’D
This is a great post example of a timely post relevant to an upcoming holiday. This particular post was found more-so by followers of the account, with the majority of users finding this post through home. Close to half of the post viewers were non-followers, with both hashtags and explore playing a role in users finding this content. The beautiful, bright colors of this recipe likely drove user interest when scrolling through their explore page. The simplicity of the recipe and image helped increase overall post reach, engagement and impressions, while pointing users to an article on the website, which is always something we strive for with posts.
ORGANIZED FRIDGE POSTS
Users tend to love seeing a before and after post, and this particular post garnered the attention of a majority of non-followers. While the number of shares and saves were fairly low, scrolling posts tend to keep users on the post longer, which can positively affect the posts’ algorithm. This post reached nearly 3,000 accounts and served as an education piece for what Prep Dish is about- perfect for users just finding the account!
ORGANIZED FRIDGE
CONT’D
We were able to utilize this particular #fridgegoals post to keep with the Spring Cleaning theme, leaning in to a previous post that connected to the podcast. This post procured 2 new followers, 10 saves and 83 content interactions altogether. This post performed well with followers and non-followers alike, with a small number of accounts finding this post from their ‘explore’ page in addition to the majority of users finding this either from ‘home’ or ‘hashtags.’
MENU POSTS
This post is a great example of us perusing pictures for the week and having trouble finding a picture that 'speaks to us’- meaning, an image we know users will love and respond to. This picture was a standalone picture that happened to garner user interest, though I think this menu had a lot of savory flavors that people like and recognize (a twist on a classic with Caesar Bacon Salmon Wraps, Sheet Pan Garlic Chicken with Cheesy Broccoli and Moo Shu Pork). This post reached nearly 2,000 accounts with the majority of accounts not already following you. This post saw a very high hashtag conversion, with five users saving the content.
MENU POSTS
CONT’D
This was another Low Carb Menu feature that did well. This definitely lends itself to a pattern that we see with Low Carb menu posts and dessert posts - both generally do very well! The majority of users this post reached were not already following you (double the amount of followers), and we see the hashtags played a big roll in the number of impressions seen from this post. You also gained a few direct followers as a result and 5 users saved this content. It’s a win for low-carb casserole!
This reel was well received with more than 2,000 plays, several saves and a share. This particular reel noted that Prep Dish offers healthy meal options in an hour or less without having to sacrifice flavor, which is certainly something that users want! We also focus on picking song choices with a simple, pleasing melody that users may have interest in listening to again. It is also worthwhile noting that this video was longer than the rest coming in at about 30 seconds.
POST ENGAGEMENT RATES BROKEN DOWN
TOP POSTS THAT HAVE THE MOST LIKES
TOP POSTS WITH THE MOST COMMENTS
TOP POSTS WITH THE HIGHEST TARGETED REACH
OVERALL POST FINDINGS:
+Stories: We received great feedback and insights from users in regards to their preferences when posting our ‘This or That’ stories, however the most viewed stories by far, are the ones where you personally hop on and say hello, ask a question, or share an update
+Post Impressions: Your posts tend to see 1,000+ impressions with the majority of users seeing your profile pop up on their home page, with several posts seeing a major increase in impressions due to hashtags and shares, and the recipes seeing an increase of users that come from their ‘explore’.
+Post impact: We’ve found that users relate to timely content, personal content, recipe shares (especially graphic ones!) and breakfast/autoimmune protocol menus the most. We’ve broken down the post content to include these post pillars and recommend working with them in the future.
MOST IMPACTFUL STRATEGY:
+Consistent Posting, Stories + Hashtag Strategy will help grow engagement and account awareness. We recommend posting 4-5 times per week moving forward, utilizing reels for recipes in the future.
+Engaging Imagery is key when working with accounts that feature eye candy. If you are looking for impactful photos outside of your current library, we recommend Unsplash.
RECOMMENDATIONS
ACCOUNT FEATURES: Mixing in fridge account features is a great way to pull from content/imagery that’s already created, while bringing attention to your account from other audiences. We recommend keeping these features as part of the feed because they attract eyes and give you an opportunity to highlight food prep and the fundamentals of Prep Dish in the post.
SURVEYS, PODCASTS, AND BLOGS: These can be hit or miss when coupled together. We recommend keeping surveys as part of the strategy moving forward as they do encourage comments and user feedback- even when feedback is on the lighter side, comments are one of the many tools that keep your algorithm healthy.
FRIDAY MENU POSTS: We see a pattern that users seem to respond well to: dessert and low carb menu features. Some of the higher performing posts in these categories were stock photos, and we used a mix of the current dropbox options and paid/free stock options.
THIS OR THAT STORIES: The This or That Stories were a great way to increase story engagement and post awareness when we connected it back to a post that week. Even better if you preface the ‘This' or That’ series with a short video featuring yourself, the goats and/or the littles!
REELS: Recipe reels have taken over Instagram! Reels by @bamboooyah are a great example of high-performing reels that feature recipes and one example of how to use recipes in reels as a future tool.
RECOMMENDATIONS:
+Continue to work with IG features like stories and reels to increase awareness of Prep Dish offerings and value, while encouraging account engagement and participation.
+Utilize the highest performing post types moving forward to help engagement grow with the account growth.
+Highlight grocery services and partnerships you work with that may make subscribers lives easier - perhaps even feature a brand partner at the end of a reel.