Quarter 1+ INSTAGRAM ANALYTICS
GROWTH INSIGHTS
+3,027 followers
03/01/21 12,380
06/01/21 13,000
Follower Insights:
+Approximately 310 followers per month/11 followers per day gained
+Surprise Finding: A clean, organized fridge really excites your followers and lead to the most saves, shares and clicks by far out of any post.
+The growth rate has substantially increased - we’ve seen this past month the growth rate significantly increase by more than 50%. The past two weeks alone, you gained 220+ followers.
+Engagement rates since management your engagement rate has gone from 2.31% in the previous three months, to 5.09%, so the engagement rate has doubled!
AUDIENCE BREAK DOWN —
A CLOSER LOOK AT POST PERFORMANCE —
Post engagement rates are between 3% and 10%. Here is a glimpse of how they’re doing…
POST INTERACTIONS
PROFILE VISITS
POST SAVES
FOLLOWS
POST SHARES
WEBSITE TAPS
INDIVIDUAL POST PERFORMANCE —
#FRIDGEGOALS
The success of the fridge posts initially surprised me, until we got to know your audience a little better. I shared this post in particular because it was one of the first fridge view posts that garnered followers, in addition to profile visits and a website click. This post garnered a few saves and a few organic comments from a friend. Most importantly, it plugged the new Super Fast menus and saw a close to 2,000 reach of accounts that mostly weren’t following you (59%). This post was a big success despite outwardly appearing to have a low engagement rate.
FAMILY
Because you have a mix of family, friends and subscribers who are genuinely interested in your personal life, posts including you, your children and husband tend to do exceedingly well! This post brought 8 profile visits and 2 website clicks, specifically speaking to the Super Fast menu (and no blog in particular). Letting users know that this menu is now available and makes prep time simpler for busy moms was definitely received. 1,000+ accounts were reached, in addition to a save and a higher than average engagement count.
BLOG
This post pointing to a recipe and blog did quite well. It garnered more than 30 saves, 6 shares, and 2 followers, in addition to more than 50% more engagement than seen on average, with 42% of the accounts reached not already following you. Because this was a simple recipe that involves breakfast/eggs, this, along with other posts on the profile that point to breakfast and eggs, shows us that users are quite interested in a) recipes that are as simple as possible and b) recipes that point to breakfast and brunch.
DIET POST
This particular post pointed to the Keto Diet. We chose this image in particular after noting that a previous smoothie in the months prior was one of the highest performing posts the account had seen. This post garnered 10 profile visits, 4 website clicks, 8 saves, 8 comments and nearly 90 likes. This posts shows us that when there’s smoothies and chocolate in particular involved to satisfy a sweet tooth, your followers love it! This post also pointed to the fact that you offer a Keto diet plan, using Keto specific hashtags, alerting followers and accounts that may not already follow you, that your meal prep plans are diet conscious.
GRAPHIC POST
Although this review post’s engagement outwardly appeared lacking, this post saw a high account reach, gained 5 new followers and garnered 4 shares and saves, with more than 30% of the accounts reached not already following Prep Dish. Posts like these are most effective because you are reaching a target audience that’s interested in what you have to offer, or that are potentially long time followers that need a reminder on how convenient your service is. This post also reinforced the principles of Prep Dish, while alerting users to the different diet plans that you offer weekly.
MEAL PLANS
This Friday post highlighting the meal plans is a small example of a timely post that connects to weather and trends. This post garnered a number of saves and shares, 2 followers, 7 profile visits and a website click, on top of 13 comments and average overall engagement, with a higher reach than average. Posts like this that appeal to current subscribers and followers that are warming up to the idea of Prep Dish, are ideal in gaining free trial sign ups.
POST ENGAGEMENT RATES BROKEN DOWN
TOP POSTS WITH THE MOST LIKES
TOP POSTS WITH THE MOST COMMENTS
TOP POSTS WITH THE HIGHEST TARGETED REACH
OVERALL POST FINDINGS:
+Surprise Finding: The number of impressions and account reach per post does not necessarily garner the most website clicks, and we’ve found the recipes and graphics are the highest performing posts when it comes to web clicks.
+Post Impressions: Nearly all of your posts see 1,000+ impressions and half of your users are seeing your profile pop up on their home page which indicates that Instagram is sharing your posts with your followers and is happy with your account. Score!
+Your Engagement: All of your posts see extremely high engagement rates for a business account, with a total average of 9% engagement. Double score!
+Average post rates: 7 comments, 4 saves, 66 likes, 8 profile visits, and 1 website click per post. Saves and shares are especially high for quotes, articles, and art.
MOST IMPACTFUL STRATEGY:
+Consistent Posting each week brings continued brand awareness and anticipation. This creates a primed audience to view, share, and save your work and to potentially turn into free trial sign ups, affiliates, or Prep Dish members for life!
+Engaging Content writing engaging, relevant content with a strong but natural call to action is imperative for positive brand awareness and continued top engagement rates.